Hashtag Big Smile

At Hashtag Big Smile, we believe talent is everywhere. Opportunity isn’t. That’s why our work in Meadowlands, Soweto has always focused on more than just creating programmes—we focus on creating pathways. Through our support of Meadowlands Academy F.C., we’ve helped build an environment where young players are given the structure, support and belief they need to grow—not just as footballers, but as individuals. Because football, at its best, is never just about the game. It’s about...

At Hashtag Big Smile, we believe lasting change doesn’t always start with something big. Sometimes, it starts with something essential. Food. Because for many children around the world, education isn’t just about access to schools—it’s about whether they’re able to learn when they get there. That’s what led us to support communities in Kenya, focusing on something fundamental: making sure children are fed, supported, and given the foundations they need to succeed. Working alongside local...

At Hashtag Big Smile, our mission has always been about creating lasting change. Not just short-term support. But long-term, sustainable impact that transforms communities for generations. That’s exactly what drives our work in Rwanda, alongside Proud Holdings Rwanda LTD. Because in Rwanda, the challenge is clear. There is a growing demand for affordable, high-quality housing—driven by rapid population growth and urbanisation. The need isn’t small. It’s national. It’s urgent. And it requires...